HM launches yet another collection – The New Icon

HM - the new icon models

H&M is on fire this spring. After releasing the Beyonce campaign just last week, now we’re getting news of another collection from them. And it’s not just another collection when you think about the models: Joan Smalls, Daphne Groeneveld, Lindsey Wixson, and Liu Wen. So yeah, bad-ass models!

This one is not for the runway nor for the red carpet – it’s a simple collection of street outfits. H&M is probably looking to dress the models between shows, not only during them. We will see leather jackets, ankle boots, bolo ties and some cool shirts along with some nice accessories  hitting the Swedish brand’s stores around April or May under the name “The New Icon”. The models already stated that these are pieces that they would actually wear as are cozy but cool, so this is your chance to look like one of your fashion stars. Who knows, maybe you’ll even get on the cover of a fashion magazine if you’re lucky enough.

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